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Is the student able to present their Facebook ad campaign findings in a professional way?
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Is the student able to articulate their approach to targeting their Facebook Ad campaign to their target audience?
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- The “Target Customer Persona” from Project 1: Prepare to Market has been pasted in the space provided on the template
- Described targeting approach in 250 words or less
- The description must include which project challenge you are working on (DMND, Corporate Training, or Your Company’s Product/Service)
- Clearly stated the marketing objective and KPI for the Facebook campaign
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Does the student know how to build a campaign in Facebook Ads Manager?
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- Your Campaign Name is your student Id
- The Ad Set Name is a description of your target customer persona
- Targeting for your ad makes sense given your target persona
- A minimum of three images have been selected for your campaign
- The Lifetime budget for your campaign ad set is $125.00
- Your ads and the images you've chosen are compelling to your target persona
- Your campaign scheduled to “Start” set a minimum of one week out from today's date. Set the “End” date for your campaign to three to five days after the start date
- A screenshot of your Ad Summary has been pasted into the space provided on the template
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